Getting a grip on the Role of a UX Designer and Product Designer

As the digital era proceeds to grow, so do the jobs of a UX professional. Working alongside Design experts, these experts are critical in forming the user experience of products and services.

A User Experience Designer is responsible for improving customer experience by improving the functionality and engagement between the user and the service. Often confused with the Product Designer role, the two share common ground but are not the same.

Seen primarily in digital User Experience (UX) products, a Product Designer's duty includes concepts from UX/UI Design, visual design, and user interaction to establish a functional and visually attractive product.

A User Experience Designer focuses their work on the user— understanding their desires, choices, and habits through diverse research techniques. This approach, known as Design Centrado no Usuário, guarantees the product is made with the customer's requirements and UX in mind.

The creation of a design guide— a thorough collection of design standards, components, and principles— is another duty of User Experience Designers. This package aids in sustaining consistency across different products and improves work process.

Prototipagem and testing are essential steps in the creation process. A example is a early version of the product that helps detect potential issues and areas for improvement. Tests are then performed to assess the product's effectiveness and ease of use.

The arrangement and comprehension of data— referred to as data design— serves to enhance the design's intuitiveness and user satisfaction.

Finally, reviews from actual users— achieved through user surveys— provides valuable insights that aid in enhancements and future design evolution.

Tools such as Figma—a vector-based design and prototyping tool—are useful resources for User Experience Designers, aiding in collaborative work and distributing designs with ease.

In conclusion, the roles of a User Experience Designer and Design expert provide an critical addition to the improvement, creation, and evolution of designs. Through a comprehensive process, involving research, design, and testing, they ensure creations are meet user needs, user-friendly, and efficient.